Cookie Consent
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation and analyze site usage. View our Privacy Policy for more information.
We were founded in 2022 by Rowan Conway, building on her years of experience and experimentation as an executive in civil society and academia.
TbD supports strategic design for missions-led, transitions-focused and systems-scale innovation.
In plain language this means we bring together groups of top calibre people with different experience, skills and expertise to look at complex and challenging problems.
We help them work out what to do and either provide, design or respectfully curate tools and mechanisms that move from strategy to action.
The work we do either responds to a challenge posed to us in partnership with an institution or is pure research and development, pushing the world of missions and innovation further towards tangible action and impact.
How we facilitate is as important as what we design. We are excellent hosts, so even if stakeholders don’t like each other, they will be best friends and have built something together by the time we’re done. Or at the very least, respect each other and collaborate nicely.
Whilst we work, we share. This site acts as a repository so that TbD can “think and do” in public and capture research and development in progress. You can find all that on our projects and resources pages.
Strategic design at TbD goes beyond a conventional approach to innovation.
We’re slightly obsessed with moving on from the theoretical so that urgent problems are met with experimental doing as well as conceptual thinking.
We use exploratory design, experimentation, learning and action research to translate complex ideas into concrete strategies and testable models.
TbD’s methods include:
